Soft play and soft adventure play has recently been introduced into Garden Centres to create additional footfall, improve customer dwell time, increase primary and secondary spend opportunities, extend the age range attracted to sites and extend the trading year through the winter months.
Demonstrating the potential success of play centres within garden centres is straight forward as these sites benefit from communal overheads that do not increase directly with the addition of income producing services thus providing a serious income generating opportunity. Furthermore, increased footfall results in improved primary and secondary sales.
House of Play has developed an interactive forecast model that can be used to explore the potential returns available from introducing soft adventure play into an existing garden centre. Please contact us to discuss.
House of Play own and operate Astrabound play centre in Doncaster which acts as a trading show site and offers the opportunity to demonstrate ‘real figures’ to potential customers and showcase best practice operational procedures. The operational expertise within this training facility is available to all clients.
The in-house design team at House of Play will prepare a bespoke design for your chosen location using advanced design software to generate 3d animated images tailored to suit the available space, budget and client preference.
Our in-house graphic design team can use their creative skills to create a highly themed, visually appealing soft play wonderland to let the children’s imagination run wild in a fairy-tale setting.
Contact our specialist team now to understand how we can help you with your project.